Beyond Dynamic Content: How to Create REAL Content Personalization in Pardot

Skill Level


Learning Track


Dynamic Content is the built-in way to use Pardot to personalize marketing assets – like emails. You can improve your email marketing performance – like CTRs – by providing the right content based on known (or unknown) prospect information. However, throughout the process, many Pardot users run into limitations of Dynamic Content and wonder how they can actually achieve personalization within their Pardot emails and newsletters.

No matter which of the Pardot-native personalization methods you choose, you still have to manually copy and paste content into the Pardot builder or Dynamic Content blocks. This pain point is the biggest reason companies shy away from personalizing these days. The power of Feedotter can help you automate the email creation process using RSS or a curation process.  Adding some additional automation will help reduce errors, save you time, and make personalization a more realistic possibility.

What You Will Learn:

  1. Overcoming common challenges with Dynamic Content
  2. Feedotter’s capabilities to save you time on the setup side so you can focus on personalization
  3. Strategies to expand your personalization options
  4. Handlebars Merge Language (HML) & Snippet use cases

About the Author

Founder & CEO

Andy is the founder of FeedOtter and enjoys building tech companies, marketing strategies, and anything radio-controlled. Specialties: tech, seo, saas, content marketing, influencer marketing, and marketing automation.

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