Building Custom Integrations with Pardot

Getting the various tools in the Marcom tech stack to work together can be a daunting task. The big question is – does it integrate with Pardot? We will explore a few different meanings of “integrate with Pardot” and how we can accomplish the ever-present goal of making our tools work with each other. This isn’t a how to code session (though you may want one of your coders to attend) rather it’s an exploration of the different ways we can integrate, what the benefits of each way would be, and just enough geekyness that a business user or marketer can talk intelligently to the programmers who may need to get this done.