AI presentations usually dazzle with cutting-edge technology and lofty ideas. This presentation will not. Instead, it focuses on the crucial yet sometimes unglamorous, aspects of building generative AI. As Salesforce marketing architects, consultants, and admins, we now wield immense power, and it’s our responsibility to use it responsibly for our stakeholders.
In this session, we’ll explore the newly released patterns and anti-patterns from the Salesforce Architects team, guiding you through the essential practices needed to build generative AI responsibly. We’ll discuss the critical role of human oversight and the importance of building trust in your AI systems. Generative AI in Marketing Cloud must be balanced with stakeholder and customer trust. Let’s transition from the AI ‘Hype Cycle’ to the AI ‘Trust Cycle’.
