Skill Level
Learning Track
In this talk we will discuss the hidden cost of bad data and give the attendees some simple techniques for identifying bad data, cleaning their database and keeping the bad data out in the first place. The key take aways for the attendees will be:
Skip Fidura is a consumer centric digital marketer with over 20 years of experience on the client, agency and provider sides. Working for dotmailer, OgilvyOne and Acxiom Digital, he has helped B2B and B2C brands like BT, Fred Perry, Paul Smith, DHL and Copa Airlines have real conversations with each customer across all digital channels. Skip has also been an Executive Director at the dotDigital Group plc and a Non-executive Director of the UK DMA. As Chair of the Responsible Marketing Committee he continues to shape the discussion and define best practice around the responsible use of data and marketing channels. He currently works with a number of companies as a Non-Exec Director and/or Board Advisor helping them to protect and monetize their data assets.
