Building a Customer Activation Platform for Data Cloud

Salesforce Data Cloud might be the most trending customer data platform (CDP) in the market. It’s awesome at collecting data, analyzing data, & unifying profiles… but what about activation? Why create arrows if you don’t have a bow? In this session, we’ll discuss customer activation: from audience selection to one-to-one conversations. How to leverage the unified profile. Where to activate (or not). How to manage consent. How Einstein Copilot can reduce time-to-market and improve efficiency.
Are you ready to chase Data Cloud ROI? Then this is the session you don’t want to miss.