The Marketing Cloud welcome email journey is considered one of the best ways to get new people engaged with your brand through email marketing.
It’s often where the brand starts the relationship with prospects in hopes that they’ll continue to interact. When you create a great welcome journey, you put your best foot forward so prospects eventually become loyal customers.
In this session, I will provide essential tips to improve and maximize your current welcome email campaign in Journey Builder. And if you don’t have a welcome journey yet, you can start planning one.