Deliverability vs. Mailability – Nightclub Guide for Pardot Marketers

Skill Level


Learning Track

Data ManagementEmail Design

Email deliverability is a universal challenge, or concern at the very least, for all marketers. Deliverability, however, can become mixed up with another measure: mailability. In this talk, I will share my favorite analogy for explaining the differences between deliverability and mailability: the upscale nightclub. Then, I will discuss the importance of distinguishing between the two in your email data management and campaign performance predictions.

About the Author

Salesforce Ben

Operations Director at SF Ben, founder of The DRIP. Passionate about Salesforce marketing automation technologies – and how any organization should get the best out of it. 10x certified cross-cloud, and former leader of the London B2B Marketers (PUG) group.

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