Email deliverability is a universal challenge, or concern at the very least, for all marketers. Deliverability, however, can become mixed up with another measure: mailability. In this talk, I will share my favorite analogy for explaining the differences between deliverability and mailability: the upscale nightclub. Then, I will discuss the importance of distinguishing between the two in your email data management and campaign performance predictions.
Deliverability vs. Mailability – Nightclub Guide for Pardot Marketers