Demystifying Pardot B2B Marketing Analytics Plus

Skill Level

Intermediate

Learning Track

Tech

AdministrationData ManagementFeatures & Functions

In this ParDreamin’ session, we’ll discuss how Pardot B2B Marketing Analytics (B2BMA) and B2BMA+ dashboards can be customized to meet the goals and metrics your team has set out to accomplish.

Combining that with the power of Salesforce Einstein Prediction Builder will keep you one step ahead of your prospects.

We’ll teach you how to:

Customize your Pardot B2BMA and B2BMA+ dashboards.
Utilize discovery stories.
Bring external data into your dashboards.
Build predictions with Salesforce Einstein Prediction Builder and its current use cases.

About the Author

Jess

Pyne

Pardot Lead Solution Engineer

Salesforce

Jess is a Pardot Lead Solution Engineer at Salesforce who spends her days talking to B2B marketing teams looking to transform their marketing efforts. With over a decade’s B2B marketing automation experience as an Admin turned Implementation Consultant turned Solution Engineer, and as previous leader of the Pardot/B2B Marketing User Group London, Jess is well versed in Pardot and the ecosystem.