We have all been there! If you’re a marketer at a B2B startup or SMB that sells to the enterprise, then you know your CEO will inevitably ask, “What’s marketing’s impact on generating sales pipeline?”
In this talk, I’ll share my experience on how to select and build the right funnel for your business, make the stages of your funnel meaningful, and get buy-in across the organization to measure your team’s efforts. We’ll cover details about which funnel is best for your particular business, buyers, and go-to-market strategy. You’ll also learn how having a sales development team, account executives, and a complex sales process changes your implementation.