Double Trouble or Double Awesome? Embedding Dynamic Content Within Itself

Skill Level


Learning Track

Features & FunctionsPardotpersonalization

Marketers know how to leverage Marketing Cloud Account Engagement (Pardot) dynamic content features to add personalization to campaigns. But have you ever considered advanced use cases for Pardot dynamic content?

As an organization continues to advance, the need or potential need for double-dynamic content becomes a reality. That means, you may find yourself embedding dynamic content blocks within other dynamic content blocks.

In this session, you’ll learn the pros and cons of using dynamic content within dynamic content. Then, you’ll uncover use cases for double dynamic content so it all makes sense and you can put it into action.

About the Author


Dani is Senior Consultant at Slalom, specializing in Account Engagement (Pardot) and Salesforce solution architecture. She has over seven years of robust experience across multiple industries and verticals, but is most passionate about bridging gaps between sales, marketing and operations teams to achieve unified business goals. She prides herself in equal levels of knowledge between CRM and marketing automation, as well as many other related platforms or integrations. Her specialties include cross-cloud automations, HTML/CSS, campaign or marketing attribution strategies, user training and documentation.

Dani is a proud Michigan State University alumna. She often gives back to the Ohana as a mentor and blogger, and was named a Salesforce Marketing Champion in 2021. She has appeared on and in industry-related podcasts, blogs and articles, and was a prior Mardreamin’ speaker.

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