Why Generative AI Is The Calculator For Content Marketers

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Learning Track

What’s Next In MOPS?

Content marketing is moving at lightning speed now that generative AI is here. The technology is developing so quickly that content marketers may feel overwhelmed or even threatened by it.

I’ll share my story and my own feelings of fear surrounding the tools. Then, I’ll share what led to my ‘aha’ moment — when I realized generative AI is my calculator.

In this session, learn how content marketers can tap AI tools to do everything faster and better than ever before. You’ll leave with ways to implement these tools today. Then you can empower content teams and multi-hat-wearing marketers to do more with less. You’ll also get strategies to avoid potential risks the tools can bring as you ride into the future.

About the Author


Ambre Juryea-Amole is the content strategist at Sercante. In her role, she leads The Spot and delights Sercante clients with her copywriting and editing expertise. She got her start as a copywriter and editor creating content for enterprise-level companies while moonlighting as a journalist. Then she went full-force marketer for a few years. And now she’s combined both of her passions as a content marketer at Sercante. When Ambre’s not working, you’ll find her jamming out to ska, metal, punk, and classic rock with her husband and their two young kiddos.

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