Pre-Conference Training Workshops

Virtual Workshops – Get the Replays

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Virtual Workshops – November 1, 2022

See the MarDreamin' Workshop Lineup

See MarDreamin' Workshop Replays

Our training workshops are the cherry on top for motivated marketers looking to grow their skillset and take their career to the next level while attending the conference. 

All training workshops are virtual, which means you can attend these training sessions from anywhere you can get reliable internet access.


MarDreamin’ All-Access Pass (New)

One flat fee gets you access to ALL the workshops listed below.

That’s right! Get access to our entire catalog of workshops for the price of one. Make your own workshop journey and pick up to three workshops (when you register) that best fit your needs.

Additionally to the workshops, you will also have access to an exclusive career development panel available only to workshop participants on November 1, 2022. Lastly, you’ll have 30 days to access the course materials and full video recordings for all workshops after the workshops are over.

 

Workshop Pricing

$450 – Regular Pricing – Starts October 3, 2022
$399 – Early Bird Pricing – Ended September 30, 2022

MarDreamin’ training workshops are the cherry on top for motivated marketers looking to grow their skillset and take their career to the next level while attending the conference. 

Even if you missed the boat on attending the live sessions, you can still get access to these workshops. 


MarDreamin’ All-Access Pass

One flat fee gets you access to ALL the workshops listed below.

That’s right! Get access to our entire catalog of workshops for the price of one. You can view these workshops in the order and timeline that works for you. So, that gives you plenty of opportunities to digest the information and even go back if there’s something that didn’t click for you right away.

Workshop recordings included are:

  • Marketing Cloud Account Engagement (Pardot) Fundamentals
  • Marketing Cloud Engagement Fundamentals
  • Intro to B2B Marketing Analytics
  • Back to Basics: How To Maximize Your Efforts Through Automation in MCAE (Pardot)
  • Kick Off Your First Welcome Series with Journey Builder (Marketing Cloud)
  • Connected Campaign and ROI Reporting Strategies for MCAE (Pardot) and Sales Cloud
  • Seasons of Change: Trends, Tips and Tricks to Thrive In the Salesforce Ecosystem [PANEL]
  • Building Dynamic B2B Customer Journeys Within MCAE (Pardot)
  • Getting Started With Lead Routing in MCAE (Pardot)
  • Going Beyond B2BMA: Use CRM Analytics to Create Custom Dashboards

 

Workshop Pricing

$450 – flat-rate fee for access to all workshop recordings

Workshops

November 1, 2022 9 a.m. ET - 9:55 a.m. ET

Marketing Cloud Account Engagement (Pardot) Fundamentals

Learn how Marketing Cloud Account Engagement (Pardot) empowers you to create meaningful connections, generate more pipeline, and equip sales to close deals. We will explore how Pardot creates team efficiency and turns your website into a lead generation engine.

Flat-rate price includes access to all courses and recordings

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent) (optional)

Who Should Attend
  • Pardot Admins
  • Prospective Pardot Customers
  • Pardot and Salesforce End-Users
  • Sales and Marketing Operations Executives
Take me to Registration
November 1, 2022 9 a.m. ET - 9:55 a.m. ET

Marketing Cloud Engagement Fundamentals

Understand the ways Marketing Cloud Engagement (MCE) allows you to easily connect with potential customers, nurture their interests, and convert that interest into sales. We will explore how MCE can help your team and brand provide the best digital customer experiences possible and stand above your competitors.

Flat-rate price includes access to all courses and recordings

Pre-Requisites

Marketing Cloud View Access (or higher) (optional)

Who Should Attend
  • Marketing Cloud Admins
  • Prospective Marketing Cloud Customers
  • Marketing Cloud and Salesforce End-Users
  • Content Strategists
  • Marketing Operations Executives
Take me to Registration
November 1, 2022 9 a.m. ET - 9:55 a.m. ET

Intro to B2B Marketing Analytics

Kickstart your journey into learning how B2B Marketing Analytics connects marketing activities to sales outcomes. We will explore what kind of business questions you can answer with the out-of-the-box dashboards and beyond.

Flat-rate price includes access to all courses and recordings

Pre-Requisites
  • B2B Marketing Analytics Access (optional)
  • Pardot Marketing or Administrative Access (or equivalent) (optional)
Who Should Attend
  • Pardot Admins
  • Prospective Pardot Customers
  • Pardot and Salesforce End-Users
  • B2B Marketing Analytics Admins
  • Business/Data Analysts
  • Sales and Marketing Operations Executives
Take me to Registration
November 1, 2022 10 a.m. ET - 11:55 a.m. ET

Back to Basics: How To Maximize Your Efforts Through Automation in MCAE (Pardot)

Join us for a deep dive of Marketing Cloud Account Engagement (Pardot) automation options and how they can streamline your lead management strategy. We will review specific use cases and answer questions to help you become an MCAE automation power user.

Flat-rate price includes access to all courses and recordings

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent)

Who Should Attend
  • Pardot Admins
  • Pardot and Salesforce End-Users
  • Sales and Marketing Operations Executives
  • Salesforce Admins
Take me to Registration
November 1, 2022 10 a.m. ET - 11:55 a.m. ET

Kick Off Your First Welcome Series with Journey Builder (Marketing Cloud)

Join us as we take you from campaign ideation to implementation of your marketing plan. You’ll understand how to create your first email and SMS content, string it all together for a cohesive campaign, and test before you launch.

Flat-rate price includes access to all courses and recordings

Pre-Requisites
  • Marketing Cloud Administrative Access (or equivalent)
  • Marketing Cloud Email Studio (Content Creator or higher) Access
Who Should Attend
  • Beginner and Intermediate Marketing Cloud Admins
  • Content Strategists
  • Marketing Operations Executives
  • Marketing Cloud and Salesforce End-Users
Take me to Registration
November 1, 2022 10 a.m. ET - 11:55 a.m. ET

Connected Campaign and ROI Reporting Strategies for MCAE (Pardot) and Sales Cloud

Get actionable insights to generate reliable ROI reports through Sales Cloud and Pardot connected campaigns. We will review the framework of connected campaigns, contact roles, opportunities, and how it all relates to campaign influence. 

Flat-rate price includes access to all courses and recordings

Pre-Requisites
  • Pardot Marketing or Administrative Access (or equivalent)
  • Salesforce Marketing User on Profile
  • Salesforce Admin Access (Optional)
Who Should Attend
  • Beginner, Intermediate and Expert Pardot and Salesforce Admins
  • Business/Data Analysts
  • Marketing Operations Executives
  • Pardot and Salesforce End-Users
  • Sales Operations Executives
Take me to Registration
November 1, 2022 12:05 p.m. ET - 12:55 p.m. ET

Seasons of Change: Trends, Tips and Tricks to Thrive In the Salesforce Ecosystem [PANEL]

Hear from a panel of Trailblazers like you to learn how they got their start in the Salesforce ecosystem. You’ll gain insights about support systems available and how to get involved with the community. We will also share trends in the industry that can become opportunities for you to grow and thrive going forward.

Flat-rate price includes access to all courses and recordings

Pre-Requisites

none

Who Should Attend
  • Everyone!
Take me to Registration
November 1, 2022 1 p.m. ET - 2:55 p.m. ET

Building Dynamic B2B Customer Journeys Within MCAE (Pardot)

Build automated, personalized and effective nurture programs that engage prospects no matter where they are in the customer journey. In this workshop, you’ll learn how to plan, build, test and analyze robust nurture programs in Marketing Cloud Account Engagement (Pardot).

Flat-rate price includes access to all courses and recordings

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent)

Who Should Attend
  • Beginner and Intermediate Pardot Admins
  • Content Strategists
  • Marketing Operations Executives
  • Pardot and Salesforce End-Users
  • Sales Operations Executives
Take me to Registration
November 1, 2022 1 p.m. ET - 2:55 p.m. ET

Getting Started With Lead Routing in MCAE (Pardot)

Learn how to leverage Marketing Cloud Account Engagement (Pardot) to reduce the amount of time your team spends sorting through leads. You’ll uncover lead routing options in MCAE (Pardot) and Sales Cloud that build robust paths for your inbound leads while providing valuable reporting metrics.

Flat-rate price includes access to all courses and recordings

Pre-Requisites
  • Pardot Marketing or Administrative Access (or equivalent)
  • Salesforce Admin Access (optional)
Who Should Attend
  • Beginner and Intermediate Pardot and Salesforce Admins
  • Marketing Operations Executives
  • Pardot and Salesforce End-Users
  • Sales Operations Executives
Take me to Registration
November 1, 2022 1 p.m. ET - 2:55 p.m. ET

Going Beyond B2BMA: Use CRM Analytics to Create Custom Dashboards

Step outside the B2B Marketing analytics app and learn how to view and use your data to create new insights. In this session, you will learn how to create a new dataset, use common formulas and widgets and create a new dashboard and get a novel view of scoring history.

Pre-Requisites
  • B2B Marketing Analytics Access
  • Salesforce Admin Access (optional)
  • Pardot Marketing or Administrative Access (or equivalent)
Who Should Attend
  • Intermediate or Advanced B2BMA Users
  • Business/Data Analysts
  • Marketing Operations Executives
  • Pardot and Salesforce Admins
  • Sales Operations Executives
Take me to Registration