Not just for Customers – Use Pardot to Revolutionize New Hire Onboarding

Skill Level

Intermediate

Learning Track

Strategy

We all know the power of a Pardot drip campaign to personalize B2B Customer Experiences, but have you thought about using Pardot to customize the new hire onboarding experience for your Internal Customers? Join Kate Lessard (Sales Operations Senior Manager) and Heidi Hodges (Senior Marketing & Communications Manager) from Woodruff Sawyer to explore the use case of an internal drip campaign to:

Create a personalized and professional New Hire experience
Centralize training collateral
Place scheduling power with the users (while they juggle other training & onboarding expectations)
Gather and act on feedback

About the Author

Heidi

Hodges

Digital and Content Marketing Specialist

Woodruff Sawyer

Fifteen years ago Heidi fell in love with marketing but unfortunately did not work in marketing at the time. She could only stare longingly down the hall at the cool marketing kids and promise herself that someday she’d be there too. Today Heidi is the Senior Marketing and Communications Manager at Woodruff Sawyer. She has launched a variety of marketing initiatives including events, blogs, podcasting, marketing automation, and social media. Heidi leads the firm’s email marketing, social media, digital demand generation activities, and of course, all things Pardot. When she isn’t working, Heidi spends her free time with her husband and two young children. She loves reading, history podcasts, and yoga.

Kate

Lessard

Arkus, Inc.

Kate began her Salesforce journey in the nonprofit world and instantly fell in love with the platform. Her career then took her into Sales Operations where she was able to hone her analytical and leadership skills. Now a Project Manager at Arkus, Kate gets to spend her days customizing Salesforce for her clients. Her favorite part of her role is finding creative solutions for a plethora of use cases and improving the user interface to make sales teams productive. Kate stays active in the Salesforce community as a Trailblazer mentor, Salesforce certification SME, and co-leader of the Portland Women in Tech community group. Outside of the cloud, Kate teaches yoga and enjoys spending time with her husband and three dogs.