Three Interaction Studio Features Marketers Should Look Out For

Skill Level

Intermediate

Learning Track

Admin

Features & Functions

This session delves into the value that Interaction Studio provides to marketers (B2B and B2C). We’ll discuss Interaction Studio and its key capabilities with a focus on identity stitching and machine-learning based recommendations.

In addition, the session covers:

Integration capabilities with Salesforce products
Three features that could benefit Marketers.
- Open-time email feature, which you can use with Pardot and Salesforce Marketing Cloud to generate email recommendations at open time
- Journey Builder real-time API (Salesforce Marketing Cloud)
- Segment export feature via Automation Studio (Salesforce Marketing Cloud)

About the Author

Deboleena

Bhattacharyya

Developer, Professional Services Organization

Deboleena is a Martech Consultant with expertise in cross cloud implementations. She has worked on Pardot, SFMC, Sales Cloud and Interaction studio for B2B as well as B2C Clients.

She is a 2020 Marketing cloud Champion and has in the past year co-authored articles on Marketing Cloud/ best practices/ Career guidance. She has also presented at a Trailblazer Community Session.

When she is not solving customer problems, she enjoys reading a good book or baking.

She also has a penchant for languages and is learning Spanish.