Data Cloud and Marketing Cloud: Unlock Value From Your Customer Data and Deliver

Skill Level

Intermediate

Learning Track

Keynote
Marketing Clouddata cloud

Hear from Salesforce experts on how you can leverage Data Cloud and Marketing Cloud together to unlock value from your customer data to create a single source of truth and deliver personalized experiences.

About the Author

adam erstelle headshot
Adam
Erstelle
Sercante

Adam was born in Winnipeg, Canada, and he moved to Georgia in 2013 looking for warmer weather and new career opportunities. Luckily, his wife and 8-month-old (at the time) daughter Zoey decided he was worth following. Since then, they decided having a second kid was a good idea, and now Kurt is making them pay.

He has 20 years of software and development team leadership experience and a knack for diving into new technologies and learning them quickly. At Sercante, he is the driving force behind all product development initiatives and works with Pardot, Sales Cloud, and Heroku, among other platforms.

He enjoys playing video & board games and pretty much anything tech.

Kirsten
Schlau
Sercante
Andrew
Kazmierczak
Salesforce

Currently employed by Salesforce, as a Partner Practice Development Senior Manager within the Alliances organization. Experience as a Marketing Cloud consultant and power user, developing cross-cloud solutions to satisfy use cases for Marketers and teams beyond the Marketing department. Focusing on understanding how software can solve business problems and increase team efficiencies. Sharing knowledge and best practices to ensure our ecosystem of users and implementers are prepared and equipped to succeed.

Arvind
Raman
Salesforce

CRM & Digital Marketing Technologist/Enthusiast/Addict; Martech Architect;

I am in Data Cloud Alliances (at Salesforce) supporting and helping our partners succeed with all things Salesforce, Marketing Cloud, Data Cloud, CDP & Genie!

Prior to Salesforce, I spent 10+ years in the CRM space architecting and delivering CRM solutions in both US and EMEA (focusing on Microsoft Dynamics CRM & Onyx). I started my career at Morgan Stanley in New York.

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