Digital Transformation: Kalmar Marketing Automation Competencies Unleashed

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Features & Functions

Join us as Jenni Laine walks through how Kalmar marketing operations have been agile to transform during a two-and-a-half year journey. This includes the development of Kalmar’s marketing operations processes, capabilities and collaboration.

Salesforce Pardot is now at the heart of everything the Kalmar marketing team does, which enables full transparency and tracking of their customers’ behavior within Kalmar’s digital channels.

About the Author

Jenni Laine
Senior Manager, Marketing Operations
Cargotec, Kalmar

Innovative professional with +15 years of experience in digital marketing and marketing communications. International outlook having grown up in 5 countries. First career in the performing arts, still training performers on the side. Passionate about creating added value and creative solutions.

Currently working at Kalmar, part of Cargotec, with global responsibility for digital marketing platforms, processes and measurement (analytics, SEO/SEM). Developer and chief editor of and campaign sites. Marketing automation Pardot process owner. Pardot was implemented 2,5 years ago in our organisation and we have experienced quite a transformation journey.

When not working I spend my time with my family, in the woods, on trails, nordic skiing and playing with my two dogs.

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