Ever tried hosting Thanksgiving for a dozen relatives with wildly different tastes, diets, and opinions? That’s what enterprise-level alignment can feel like—a challenging buffet of siloed data, misaligned processes, and teams all bringing their own “secret sauce.” But with the right recipe, you can serve up a seamless, satisfying customer experience.

Join Mary Meehan, Director of Digital Marketing at IFF, as she shares her go-to ingredients for governance at scale. From carving out cross-functional collaboration to basting your tech stack in strategy, Mary will walk you through how she brings people, data, and platforms together across multiple business units.

Bonus: You’ll leave with a few recipes, plus real-world frameworks and practical tactics you can use to turn cross-team complexity into a well-balanced customer experience feast.