In this live “Playback” session, we’ll walk through a real solution that uses SMS campaigns for event engagement. As we complete the live build, a marketer and technical expert will break down the strategy, tech decisions, and considerations along the way to launch a successful messaging campaign in Marketing Cloud Advanced.  Expect screen shares, sharp commentary, and insight into why it’s critical to have alignment when launching an SMS campaign. In addition, come ready to participate in an SMS drafting challenge for a chance to be crowned SMS champion.