The Fifth Element: YOU! + Data + AI + CRM + Marketing

Skill Level

Beginner

Learning Track

Future of Marketing

Data and AI SkillsHuman Element in AISalesforce Admins

The human element is critical in this brave new world of AI powered by data. This session will cover new skills you need to drive personal and organizational success with Data and AI. Data and AI are supercharging simple tasks and unlocking complex customer use cases through insights. With this transformation, there is an underlying fear of how the tech will impact current roles and jobs. But the human element is critical, and helping Admins understand how they can be in the driver’s seat for these changes will help them empower their own careers and set up their organizations for success. The fifth element is YOU, the AI Business Analyst/ Admin, who can unlock the art of the possible.

About the Author

Jennifer

Rivero

Director

MRE Consulting

I am a consultant at MRE Consulting where I have the great pleasure of working with companies to transform their customer experience, marketing strategy, and business operations. The most rewarding part of my job is seeing tangible impacts and results for my clients.

I bring my passion and work ethic to all challenges, professional and personal. Professionally, I want to innovate at the intersection of business strategy and rapidly evolving technology to drive new ways of engaging people.

Brent

Whitmer

Principle Consultant

MRE Consulting

Brent Whitmer is an 8x Salesforce Certified consultant specializing in the design and implementation of enterprise Salesforce solutions. While completing engineering and MBA degrees, he spent 10 years in web development before landing in the consulting world 13 years ago. He has helped over 100 customers implement/improve their Salesforce investments.