Beyond Clicks & Opens: Email Marketing Insights for the Next Generation

Date

November 12, 2024

Time

11:30 AM – 12:00 PM EST

Skill Level

Beginner, Intermediate

Learning Track

Future of Marketing

Overview

In the evolving landscape of email marketing, tracking engagement at scale demands looking at more than just clicks and opens. This session dives into the critical role of data captured from email replies, encompassing both human and automated responses. We will explore how integrating these insights into Salesforce CRM can significantly enhance business outcomes. Attendees will gain a deeper understanding of how to leverage reply data to drive more personalized marketing strategies, improve customer interactions, and achieve superior campaign performance.

About the Author

Brandon
Walton
President & Principal Consultant
Cypress Learning Solutions, Inc

Brandon is the President and Principal Consultant at Cypress Learning Solutions, a leading Salesforce Consulting Partner. With over 15 years of experience, Brandon specializes in Salesforce CRM, marketing automation, and AI-driven solutions. He is the creator of Reply Intelligence, a platform enhancing marketing and sales operations through intelligent reply management.

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