Beyond Clicks & Opens: Email Marketing Insights for the Next Generation

In the evolving landscape of email marketing, tracking engagement at scale demands looking at more than just clicks and opens. This session dives into the critical role of data captured from email replies, encompassing both human and automated responses. We will explore how integrating these insights into Salesforce CRM can significantly enhance business outcomes. Attendees will gain a deeper understanding of how to leverage reply data to drive more personalized marketing strategies, improve customer interactions, and achieve superior campaign performance.