Build or Buy? Agency or ISV? A Guide For SFMC Customers

Skill Level


Learning Track

Marketing Cloud

When does it make sense to invest into a customized solution around Salesforce Marketing Cloud, and when can you safely choose a Salesforce Marketing Cloud ISV solution to achieve your goals? A practical guide to decision making.

About the Author


Philip Schweizer is a Co-founder & CEO at SalesWings, a 4 x certified ISV SaaS solution for Salesforce Marketing Cloud and Sales Cloud which augments the Salesforce Marketing Cloud with essential B2B capabilities such as lead and account qualification, sales insights or B2B attribution reporting. Philip consults mid-market and enterprise firms on integrating sales and marketing technology, data, and strategy to attain operational excellence for their sales and marketing operations teams.

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