Third-party tracking cookies are on their way out and first-party tracking is in. So, what are the alternatives? Using Marketing Cloud as a social media tool is one way to get around the changes.
As the digital advertising landscape undergoes significant changes, we unveil the untapped potential of Marketing Cloud as a social advertising platform. In this session, learn how the end of third-party cookies is affecting the way we track engagement on social media, and how Marketing Cloud can fill in those gaps.
Marketing Cloud’s advanced targeting capabilities drive personalized and relevant social ad campaigns while harnessing the power of first-party data and customer journeys. Gain a competitive advantage and unlock the full potential of Marketing Cloud as your secret weapon in the post-third-party cookies era.
