This session will highlight the significance of leveraging a strong first-party data foundation to build personalization at scale. I will also deliver useful tips on what you can do today to ensure you are making good use of your first-party data.
I will cover the importance of collecting, analyzing, and utilizing first-party data to deliver highly targeted and relevant experiences. After attending this session, you will understand how your organization can drive great customer experiences that lead to engagement, loyalty, and sustainable growth in today’s competitive digital landscape.
