Boost Your Business Performance and Revenue With B2B Marketing Analytics

Skill Level


Learning Track

Data & Analytics

In today’s data-driven business landscape, analytics have become an essential tool for companies to understand and optimize their marketing strategies.

By leveraging advanced data analytics with Salesforce B2B Marketing Analytics, businesses can gain valuable insights into their target audience, as well as the overall market trends.

In this session, we’ll explore the benefits of B2B Marketing Analytics and why it’s crucial for businesses to incorporate it into their marketing strategy.

About the Author

cara clanton pope headshot
Clanton Pope

Cara is the CRM Analytics program manager at Sercante, with a focus on B2B Marketing Analytics and CRM Analytics. Cara is a 5x Pardot and Salesforce-certified data nerd who is passionate about all things Analytics and Einstein. Prior to Sercante, Cara worked at Salesforce as a Pardot Success Architect delivering cross cloud engagements and creating customized solutions and positive outcomes for her customers.

Cara is passionate about making B2B data analysis easy for any marketer. When she isn’t delivering the world’s worst dad jokes, you can find her reading or crocheting with a nice glass of red wine, binging the latest Netflix show or spending time with her husband and two cats. Cara loves helping companies become obsessed with their marketing data and growing into their own data nerds.

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