Closing Keynote/Panel – Hot Takes: Marketing’s Future & AI

Skill Level

Intermediate

Learning Track

ALL

AI in MarketingAgentforceFuture of Marketing

Join us in conversation with three Salesforce marketing pros as they share their insights on the future of AI and its impact on marketing. In this session, they’ll dive into their hot-takes and practical ways AI can change how marketers connect with customers, personalize interactions, and drive real results.

Expect a fun, no-nonsense chat where you’ll get their unique takes on what’s coming next, how AI can simplify your workflows, and actionable tips for integrating Agentforce into your marketing strategy. This keynote is perfect for anyone curious about what AI means for the future of marketing.

About the Author

Stephen

Stouffer

Director, Automation Solutions

Tray.io

Hi there, I’m Stephen — My focus is on simplifying complex processes in RevOps and integration. By day, I lead digital transformation initiatives; by night, I’m a coffee aficionado exploring new tech trends.

Lauren

Noonan

VP - Growth & Alliances

Sercante

Lauren is VP of Growth and Alliances at Sercante. She has been in the marketing strategy & operations space since 2011 and has held many roles running marketing operations, data strategy, and strategy teams. She’s built and managed Salesforce Marketing & Data Cloud practices supporting retail, hospitality, health & life science, financial services, and technology industries. Lauren’s approach is human-centric, putting people and their experiences at the heart of everything.

Emilie

Sanders Lee

EVP, Global Analytics + Chief of Staff

Just Global

Brief biography (30-125 words): With 15 years working in client, agency and programmatic spaces managing analytics teams and most recently rolling out AI company-wide, Emilie brings a wealth of experience to her current role of EVP, Global Analytics at Just Global. Since joining the agency, she has accelerated the company’s global capabilities across B2B marketing measurement and analysis, combining data visualization with storytelling to provide clients with data-driven insights to fuel smarter marketing decisions. Emilie has worked with a diverse range of clients, including technology, fintech, CPG, security, airline, hospitality, beauty, and auto industries, and has received awards from Salesforce, AdMonsters, and SfBig for her leadership and advocacy efforts.

Chris

Dutton

VP, Marketing Operations and Demand Generation

6sense

Chris Dutton has spent the last 4 years at 6sense where he leads the marketing operations and demand generation team. He has spent the last 15+ years, focused on sales development, marketing operations, demand generation and reporting and analytics with a strong passion for the “art of the possible”.