Combating Early Student Drop-Off with Conversational SMS Journeys in Marketing Cloud

Skill Level

Intermediate

Learning Track

Marketing Cloud Engagement (SFMC)

AMPScriptData ExtensionsMarketing CloudMulti-Touchpoint Journeys

Attendees will gain insights into designing multi-touchpoint engagement journeys, utilizing data extensions and AMPScript for messaging, and integrating Marketing Cloud and Salesforce CRM for unified student support.
Challenge: Addressing early drop-off and fostering a sense of belonging among new students.
Solution: Implementing a multi-touchpoint journey using personalized SMS to engage students weekly with questions about coursework, campus life, and well-being.
Technology: Marketing Cloud data extensions and AMPScript for dynamic responses, personalized communication, and integration with CRM for real-time insights and proactive student support.
Results: Positive impact on student engagement, decreased early drop-off rates, and streamlined workflow for student advisors.

About the Author

Andi

Morton

Marketing Automation Consultant

Monks

As a Marketing Automation Consultant, I specialise in devising and executing campaigns that drive customer satisfaction and revenue growth. My passions include campaign ideation, journey building, and reporting with a focus on leveraging technology and data to enhance customer and business experiences. I’m a 2023 Salesforce Marketing Champion and one of the leaders of the Melbourne Salesforce Marketers (Account Engagement) User Group.

Ghea

Gizella

Marketing Automation Coordinator

Online Education Services (OES)

Ghea Gizella serves as the Marketing Automation Coordinator at OES. She joined the company in late 2022 and is tasked with managing journeys and automations for leads and students. At the start of 2024, she earned her Marketing Cloud Admin certification. Prior to her role at OES, Ghea worked in Advertising and Media Intelligence.