Ad spend optimisation isn’t as easy as it once was. Tune in to hear how Data Cloud can help target the right audiences and get you the best ROAS.
Data Cloud has a lot to offer in terms of ad targeting and optimisation. However, it is not a DMP and therefore does not (yet) have native connectivity to many ad platforms. The main issue is how to pass the segment and related attributes to a publisher/ad platform.
There are a few ways to go about it, either using 1) DC + SFMC Advertising, 2) Data Actions via webhook to an external data platform, 3) doing a Data Cloud Triggered Flow and passing the desired payload as platform events to the external platform (streaming), or 4) using Mulesoft to export data from Data Cloud.
Many options – you just need to figure out which one fits your use case.