Pardot HML Isn’t just for “Hi Bill / Hi Friend” subject lines. There are all kinds of applications when we use it as a form of yes/no logic. With HML, even the lowest levels of Pardot accounts have access to this limited form of dynamic content.
This session will present the HML if/else format with several suggested applications that go beyond the subject line, including:
- Combining HML merge tags with URL parameters to create dynamic URLS that can lead to customized content
- Combining HML merge tags with URLs to pre-fill third party forms
- Using HML to present alternative custom redirects to achieve different completion actions from the same email.
