How to Create Amazing Emails without all the Back-and-Forth
According to Stensul’s Email Creation Snapshot Report in 2021, 80% of companies report it takes them two or more weeks to get an email out the door. This can happen when inefficient processes create tedious tasks. Learn how companies have improved their email-building process to increase performance and cut down creation time by up to […]
Email for Everyone: Creating Accessible Digital Marketing Assets
Regardless of your marketing role — whether you are a director, an admin, a consultant, a graphic designer — you need to be conscious of ADA guidelines and ensure everyone is able to view and enjoy your digital marketing efforts. In this session, I will share with you the top resources and items to check […]
Not Just for Customers: Pardot for Internal Email Campaigns
Last year at ParDreamin’, we dove into the use case of email campaigns to train internal users. As a group we came up with a list of other internal use cases. Let’s dive into what these use cases are and how you can leverage them at your own organization building partnerships with different departments. In […]
How to Create Dark-Mode Friendly Emails
With the majority of mobile users preferring dark mode, it is now essential that marketers, designers, and developers have this in mind when creating their content. Adding in the consideration of accessibility, email content must be easy on the eyes while still complying with company brand guidelines. In this session, we’re here to understand what […]
Cool Handlebar Merge Language (HML) Tricks
Pardot HML Isn’t just for “Hi Bill / Hi Friend” subject lines. There are all kinds of applications when we use it as a form of yes/no logic. With HML, even the lowest levels of Pardot accounts have access to this limited form of dynamic content. This session will present the HML if/else format with […]
Bet you didn’t think you could put that in an email!
This session will stimulate Marketers’ creativity by showing unexpected things they could put into an email. Participants will learn about some of these: Animated countdowns Instant “add to calendar” links No images, no problem: ascii art graphics VML graphics for Outlook emails Using pixel mosaics instead of images Dynamic images: show current temperature at a […]
Inside Out: 5 Personas of Email Marketing
In this session we will outline and describe the five emotions every marketer experiences while taking a campaign from conception to delivery through the eyes of characters from Disney’s® Inside Out. From ideation to hopping on the train of thought, we’ll ride through each stop along the way to delivering an impactful and relevant message […]
Dynamic Content: Personalization Taken to a New Level
Key Insights: Overview of different ways to use Dynamic Content at different levels (Beginning, Intermediate, Advanced) How to use Dynamic Content in Email How to use Dynamic Content in Landing Pages How to use Dynamic Content with Forms Interactive workshop with live content (in a training environment) Where users can fill out a form – […]
Deliverability vs. Mailability – Nightclub Guide for Pardot Marketers
Email deliverability is a universal challenge, or concern at the very least, for all marketers. Deliverability, however, can become mixed up with another measure: mailability. In this talk, I will share my favorite analogy for explaining the differences between deliverability and mailability: the upscale nightclub. Then, I will discuss the importance of distinguishing between the […]
11 Key Insights About the New Pardot Email Builder
What is the new Pardot Email Builder? How does it work? Learn powerful and interesting tips that will give users a better experience! Excited about the new Pardot email builder (isn’t everyone?)? Review the basics and then get key insights on how to get more out of this impressive, new functionality. What’s special about Salesforce […]
