In this session we will outline and describe the five emotions every marketer experiences while taking a campaign from conception to delivery through the eyes of characters from Disney’s® Inside Out. From ideation to hopping on the train of thought, we’ll ride through each stop along the way to delivering an impactful and relevant message to our intended audience. We’ll be sure to take a minute to review and prioritize what we keep and what we dump along our way to ParDomination!
Team work makes the dream work. Just like in the movie, you need balance.
- Each stage offers unique POVs and an opportunity to learn
- Marketing Automation <> Set and Forget
- Foundation for testing practices and strategy
- Benchmarks and KPI development
- Good documentation (audit, hygiene)
