Creating Unforgettable Experiences With Marketing Cloud Personalization And Account Engagement

Skill Level

Advanced

Learning Track

Marketing Cloud

Marketing Cloud Personalization has revolutionized the way businesses engage with their customers. Over the years, personalization has evolved from basic segmentation to sophisticated, data-driven strategies that deliver highly tailored experiences. With advancements in technology and an increasing focus on customer-centric marketing, Marketing Cloud has continuously expanded its personalization capabilities to empower marketers to create individualized experiences at scale.

In this session, we explore the use of customer segments, attributes, and affinities collected via Marketing Cloud Personalization within Account Engagement and Sales Cloud to unleash the full potential of the Salesforce powerhouse. We also explore ways to trigger a journey in Engagement Studio from Marketing Cloud Personalization.

About the Author

Nathaniel

Bouman

Media.Monks

Nathaniel Bouman is a Marketing Cloud Personalization (MCP) consultant with a passion for innovating, ideating, and pushing the boundaries of what the MCP platform can do. With two years of experience specializing in MCP, he has helped organizations of all sizes across a wide variety of industries create amazing and unique web and cross-channel experiences driven by MCP, resulting in data-backed success.

Before joining the Salesforce ecosystem, Nathaniel came from a broad technical background, with experience as a full-stack software developer, data analyst, and product manager. Along that path, he discovered an enjoyment in serving as a bridge between the technical and business/marketing worlds. He feels equally at home writing complex algorithms and leading organizations through strategy sessions. This skill has translated well into working with MCP, where he empowers organizations to unlock the full potential the tool has to offer.

Claudia

Hoops

Marketing Automation Consultant

With 15+ years of experience, Claudia specializes in marketing strategy and automation. She began consulting 7 years ago and has over 10 years of experience in the Salesforce ecosystem, from end-user to Consultant. Claudia manages implementations, strategy, training, and campaigns for Account Engagement and Marketing Cloud. A Salesforce Marketing Champion (2021-2023), her passion is solving organizational challenges, integrating systems, and empowering data-driven decisions.