Demo Jam 2022

Skill Level

Beginner

Learning Track

Admin
API & IntegrationData Management

Join us for Demo Jam brought to you by MarDreamin’ sponsors! This is an excellent session to see products in a non-sales way. Take advantage of customer stories and compare how these tools can amplify your sales and marketing before you buy.

Featuring:

  • Tray.io: Augment Your Pardot Instance
  • LeanData
  • Sercante Labs
  • Stensul
  • DESelect: Segment without SQL

The deck for this presentation will not be made available.

About the Author

adam erstelle headshot
Adam
Erstelle
Sercante

Adam was born in Winnipeg, Canada, and he moved to Georgia in 2013 looking for warmer weather and new career opportunities. Luckily, his wife and 8-month-old (at the time) daughter Zoey decided he was worth following. Since then, they decided having a second kid was a good idea, and now Kurt is making them pay.

He has 20 years of software and development team leadership experience and a knack for diving into new technologies and learning them quickly. At Sercante, he is the driving force behind all product development initiatives and works with Pardot, Sales Cloud, and Heroku, among other platforms.

He enjoys playing video & board games and pretty much anything tech.

Jacob
Catalano
Sercante

With ten years of experience managing Salesforce and marketing automation platforms across several industries from healthcare to financial services, Jacob has moved out of managing a marketing team to help others grow.

Now, he enjoys taking his knowledge to help client marketing teams improve and enhance their digital marketing campaigns. Jacob’s mission is to provide tailored insight that will improve campaigns and make the process of creating, executing, and reporting on campaigns easier. His motivation is the feeling of validation when client marketing teams can prove to their executives and board that marketing is making a difference in revenue and brand recognition.

When Jacob is not working, you’ll find him on a stage performing in local and regional theater productions or cheering on his favorite sports teams.

Garrett
Menichini
Product Marketing Manager
DESelect

Garrett is a marketing leader focused on product marketing, revenue enablement, and go-to-market strategy. He has helped build world-class brands like Southwest Airlines and grow business with Fortune 500 companies like Meta and Whole Foods Market. He has a wide range of experience in SaaS, working closely with marketing, sales, product, and engineering teams to drive revenue.

Samantha
Krafte
Team Lead, Solutions Consulting
Stensul

Samantha (Sam) Krafte is Stensul’s Team Lead, Solutions Consulting. In her current role, she leads the company’s efforts to show the Stensul Email Creation Platform™ can make an organization’s email creation process more efficient so email marketing teams have more time to be more strategic to optimize email performance and impact business outcomes.

Prior to Stensul, Sam was the Manager of Solutions Consulting at NetSuite. She held a series of positions of increasing responsibilities with Bronto Software when it was acquired by NetSuite, which was subsequently acquired by Oracle. She began her career at University Directories, where she was involved in project management.

Along with 10+ years of experience in marketing automation, Sam holds a BS degree in Business Administration/Marketing from the University of North Carolina at Charlotte. She resides in Durham, NC.

Lauren
Rennolds
Enterprise Solutions Consultant
LeanData

Lauren Rennolds is from Denver, CO. She is currently an Enterprise Solutions Consultant at LeanData and has been a Solutions Consultant in the software industry for over 7 years.  When she isn’t working, she’s spending time with family and friends, active in church, and being outside with her dog.

Niels
Fogt
Sr. Director, Growth Marketing
Tray.io

Niels Fogt, Sr. Director Automation Solutions runs a RevOps automation practice for Tray.io. His team has deep experience using low code iPaaS to optimize critical go to market processes across the revenue organization and tech stack.

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