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Designing Pardot and Salesforce Solutions that Track ROI Off All Your Online Channels

Skill Level

Beginner

Learning Track

Strategy
Features & Functions

It’s always hard to see that businesses do not have the knowledge to make all things trackable in Salesforce and Pardot and have a clear picture of ROI from every add, email campaign, Twitter post, the blog post you name it. This session will show how businesses can gain transparency in all their efforts.

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About the Author

Kristina
Alexandra
8x Certified CRM & Marketing Expert and 2020 Marketing Champion
Pareto Pi Consultancy

Kristina Alexandra is 8x certified CRM and Marketing expert and in 2020 she was nominated as a Salesforce Marketing Champion. At the end of 2018, Kristina decided to combine her passion for disruptive technology with her background in media and arts and founded Pareto Pi Consultancy that is now successfully helping businesses to implement and adopt Pardot and Salesforce solutions. In her spare time, Kristina enjoys creating YouTube content, writing blogs, and speaking at events. Soon she will be releasing her own podcast – MarTech Talks. Stay tuned for that one!

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