Engagement Studio Madness: Executing Journeys the Right Way

Skill Level

Beginner

Learning Track

Marketing Cloud Account Engagement (Pardot)
Customer Journey OptimizationEngagement StudioMarketing Cloud Account Engagement

Unlock the full potential of Salesforce Marketing Cloud Account Engagement (Pardot) Engagement Studio with actionable insights and advanced strategies tailored for savvy marketers. Join us to explore essential tips and tricks that will transform your approach to creating more effective and personalized customer journeys.

In this session, you will learn how to optimize your engagement programs, leverage automation for precision targeting, and utilize data-driven insights to enhance your campaigns. Discover best practices for journey architecture, common pitfalls to avoid, and innovative techniques to keep your audience engaged and moving through the sales funnel. Whether you’re fine-tuning existing programs or building new ones from scratch, this session will equip you with the tools and knowledge to drive meaningful engagement and achieve your goals.

About the Author

Marcos
Duran
Sercante

My name is Marcos Duran, and I am a Salesforce and marketing automation consultant. I love to tinker with new technologies and provide guidance to my clients on where they should be going next to make the most out of their marketing and stack.

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