Automate Your Campaign Creation: Leveraging Salesforce Screenflows for Multi-Channel Success

Overview

Discover how marketers can harness the power of Salesforce Screenflow to automate the creation of Salesforce campaigns tailored to their chosen channels and campaign types. This session will dive into a practical use case of marketing an event across multiple channels. Attendees will learn how to dynamically generate custom URL strings with UTM dimensions for all sources and mediums. By the end of the presentation, you’ll gain key insights into streamlining your campaign setup, improving tracking accuracy, and enhancing cross-channel marketing efficiency. Empower your marketing team to spend less time on manual tasks and more on strategic initiatives.

Date

November 12, 2024

Time

11:00 – 11:30 AM ET

Skill Level

Advanced

Learning Track

Marketing Cloud Account Engagement (Pardot)

About the Speaker

Claudia Hoops
Claudia
Hoops
Marketing Automation Consultant

With 15+ years of experience, Claudia specializes in marketing strategy and automation. She began consulting 7 years ago and has over 10 years of experience in the Salesforce ecosystem, from end-user to Consultant. Claudia manages implementations, strategy, training, and campaigns for Account Engagement and Marketing Cloud. A Salesforce Marketing Champion (2021-2023), her passion is solving organizational challenges, integrating systems, and empowering data-driven decisions.

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