Exploring B2B Marketing Trends and Best Practices With Marketing Cloud Account Engagement

I am 6x Salesforce Certified Consultant with 9 years of experience in Account Engagement and Salesforce. I help marketing leaders transform their Salesforce systems for better marketing results. Prior to consulting, I worked 15 years as a global marketing director where I managed my first Account Engagemenimplementation. (After that, I was hooked!) I am the Salesforce Marketing (Pardot), Twin Cities User Group Leader. In my free time, I enjoy running, biking and kayaking.

Erin is based in Atlanta where she lives with her partner, Derek, and three dogs Ruby, Gustard, and Ginger. Erin has a background in Marketing but has been in the SalesForce and Pardot world since 2010. She worked as a SFDC and Pardot admin on the client side for 9 years and switched to consulting in July 2019. Outside of work, Erin typically spends her time painting, volunteering with LifeLine Animal Project and Best Friends Animal Society, and injuring herself at the gym.

Natalie Jackson is the Director of Demand Generation at CBIZ and co-host of the podcast Humans of Email. She has 12+ years of experience in B2B marketing, demand generation, email strategy, and digital. Natalie has spoken at Dreamforce, MarketingProfs, Really Good Emails, Digital Summit, and Community Summit, as well as for dozens of email webinars and local marketing events.