Exploring B2B Marketing Trends and Best Practices With Marketing Cloud Account Engagement

Skill Level


Learning Track

AdministrationFeatures & FunctionsPardot

Learn how our panelists have built and put into play dynamic processes in their organizations using Marketing Cloud Account Engagement (Pardot) to improve their B2B Marketing. In this session, we will also explore Pardot’s newest features and how to use them within your own organization to maximize your output.

About the Author

Jen Kazin

Jen is a 6x Salesforce Certified Consultant with 8 years of experience in Pardot and Salesforce. She helps marketing leaders transform their Pardot and Salesforce systems for better marketing results. Prior to consulting, Jen worked 15 years as a global marketing director where she managed her first Pardot implementation. (After that, she was hooked!) Jen is the Salesforce Marketing (Pardot), Twin Cities User Group Leader. In her free time, she enjoys running, biking and kayaking.

Erin Duncan

Erin is based in Atlanta where she lives with her partner, Derek, and three dogs Ruby, Gustard, and Ginger. Erin has a background in Marketing but has been in the SalesForce and Pardot world since 2010. She worked as a SFDC and Pardot admin on the client side for 9 years and switched to consulting in July 2019. Outside of work, Erin typically spends her time painting, volunteering with LifeLine Animal Project and Best Friends Animal Society, and injuring herself at the gym.

Natalie Jackson
(McAllister) Jackson

Natalie Jackson is the Director of Demand Generation at CBIZ and co-host of the podcast Humans of Email. She has 12+ years of experience in B2B marketing, demand generation, email strategy, and digital. Natalie has spoken at Dreamforce, MarketingProfs, Really Good Emails, Digital Summit, and Community Summit, as well as for dozens of email webinars and local marketing events.

Ruth Bolster is a Product Marketing Manager at Salesforce. Before joining Salesforce, she worked in higher education publishing as a sales rep, lead generation marketer, and product marketer. A Salesforce Certified Account Engagement Specialist, she assisted with her prior company’s Account Engagement rollout, leading department-wide trainings and implementing marketing automation best practices.
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