How To Audit Subscriber Activity For Marketing Cloud Journey Builder

Skill Level


Learning Track

Features & FunctionsMarketing Cloud

Marketing Cloud Journey Builder’s reporting interface gives users the ability to view high-level statistics on journey performance and the overall volume of subscribers to reach each activity. However, the ability to gain a granular view of the specific step that subscribers are currently at within each journey is limited from the Journey Builder interface. This lack of visibility poses issues from both a reporting and auditing/troubleshooting standpoint.

In this session, we will show you a method of setting up journeys and querying data views that allows marketers to keep track of the steps that subscribers have completed within a Journey, all within a single Data Extension.

About the Author

Claudia Hoops

With over 15 years experience in digital marketing & transformation in various roles including marketing strategy, launching websites, managing blog, social, SEO & SEM marketing activities and building marketing automation campaigns, Claudia started her consulting career at Media.Monks 6 years ago.

Claudia has more than nine years experience in the Salesforce ecosystem from being an end user of Sales Cloud Account Engagement to becoming a Consultant at Media.Monks running implementations, strategy, training & campaign execution sessions for Account Engagement and Marketing Cloud. She is a current Salesforce Marketing Champion for 2021 – 2023.

Claudia’s passion is to solve organisations’ challenges, find integrations to make systems ‘talk’ and use analytics to empower organisations to take data-driven decisions.

Skip to content