For years, nonprofit fundraisers and marketers have been chasing down the answers to questions from leaders around impact. How much did a campaign contribute to the fundraising goal? How did this marketing effort generate awareness about our cause? How did a new program impact our community?
With Salesforce and Marketing Cloud Account Engagement (Pardot), your nonprofit staff can start tracking data to find answers. Pulling from the hands-on work he’s done at large national nonprofit organizations, nonprofit consultant Mike Kirkpatrick breaks down Campaign Influence (a.k.a. attribution) and how to effectively fold it into a marketing plan for better reporting.
Attendees will learn how Campaign Influence can be used to attribute fundraising to marketing efforts. From there, Mike will equip attendees with tips for implementing Campaign Influence and translating results for fundraising and leadership colleagues.
