Marketing Cloud Journey Builder: Design And Build Custom Journeys

Skill Level


Learning Track

Features & FunctionsMarketing Cloud

Get a hands-on walkthrough to start designing and building live working journeys for your business or organization. We’ll dive into several Journey Builder use cases before building B2B and B2C Journeys in Marketing Cloud that are integrated with Salesforce CRM.

Learn how to:

  • Build a multi-injection point, lead-nurturing journey to support sales
  • Build a B2C multi-touch, segmented journey to onboard new consumers
  • Handle multiple entry event paths including leads/contacts directly from Salesforce
  • CRM and query-based automation fed
  • Build custom and highly personalized email and cloud page content to support each journey
  • Understand best practices, latest features, functionality available in Journey Builder, Audience Studio and Content Builder

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