Marketing with #GoodIntentions

Skill Level


Learning Track

Features & FunctionsKeynote

As Maya Angelou once stated, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Successful B2B marketers know that today’s turbulent world requires a new level of compassion to reach and connect with audiences.

Join Clare Kelly, the founder of #GoodIntentions, Brian Coles, Director of B2B Marketing Advisory at Devoteam, and Meredith Brown, SVP & GM of Salesforce Pardot, to learn how to action compassion within your organization today. The team will share compassionate practices and demonstrate how Pardot & Salesforce can help you activate that kindness through your marketing campaigns.

About the Author

Meredith Brown
SVP & GM, Salesforce Pardot

Meredith Brown has been with Salesforce for 7+ years and leads Product Management for Salesforce Pardot. Her team is responsible for product strategy, roadmap, and go-to-market for Salesforce B2B Marketing Automation, Pardot Einstein, content building solutions, B2B Marketing Analytics, and campaign management.

Clare Kelly
Salesforce CSG Manager

Clare Kelly is an Irish lady with a passion for actioning compassion in business. You might know her as a people manager in Salesforce, an executive coach, or as the founder of the #GoodIntentions practice.

Sports people use visualisation to have elite performance, now it’s our turn!

I’m thrilled to invite you to our own #GoodIntentions Workshop with its founder, our very own Salesforce CSG Manager and coach, Clare Kelly. This visualisation practice is spreading all over Salesforce, inc leaders, RVPs and AVPs, even got attention of MarcB! Do not miss it!!!!

💆🏻‍♂️ Good Intentions is a visualisation practice to help you rewire your brain for successful outcomes, reduce anxiety and paint the future business value for our customers. It is about consciously bringing meaning and the WHY into our work, and it’s EASY!

🎥 To get familiarised watch the short intro videos and listen to interview with Clare on:

Head of B2B Marketing Advisory
Born and bred in London and moved to Denmark 15 years ago. I was complete beginner with Pardot and now lead a team of marketers and Pardot ninjas. Clare and I met through many Pardot “Ask an Expert sessions”, and the Pardot Premier team helped me from my first Engagement studio journey to speaking at World Tour’s. I have cried, rejoiced and laughed a lot whilst managing over 3000 Pardot email marketing campaigns over the past decade and now my mission is to inspire and support you on your Pardot journey. I’ve just written a book about the journey we are all on –
Skip to content