Now & Next: The Future of Marketing in 2025

Skill Level

Advanced, Beginner, Intermediate

Learning Track

ALL

This keynote session is all about the state of marketing now and what’s coming next. We’ve seen a huge shift in customer expectations in recent years that’s largely driven by the tech we use and how we interact with brands. We’ll look at where we came from and the current state of the industry. Then we’ll look toward the future and what’s possible with seamless, data-driven experiences.

You’ll hear from Lauren Mischke, Director RevOps at Templafy, as she shares Templafy’s “Now and Next” journeys through 2025. This innovative brand will open up about its experiences with game-changing tools like Data Cloud, Marketing Cloud Growth Edition, and AI-powered solutions like AgentForce. Hear how they’ll use these technologies to boost customer engagement, fuel growth, and stay ahead in an ever-evolving market.

If you’re curious about the next wave of data integration or want to see how AI can transform customer interactions, this session will give you a front-row seat to the future of marketing.

About the Author

Andrea Tarrell
Andrea
Tarrell
CEO
Sercante

Andrea Tarrell is Principal & Founder at Sercante, an Atlanta-based marketing automation advisory firm. Andrea has been in the marketing automation world since 2011, both as a customer, as an agency partner, and as a certified consultant. Andrea specializes in streamlining lead-to-revenue processes in Pardot, Salesforce, Hubspot, and Marketing Cloud.

Lauren Mischke
Lauren
Mishke
Director RevOps
Templafy

With over 10 years in strategy, operations, and technology, Lauren leads commercial systems and operations at Templafy, enhancing sales and marketing efficiency for customers and partners. Lauren is passionate about innovation and problem-solving, leveraging skills in scrum, communication, and Salesforce to foster collaboration and transparency. Her approach is simple: start small, iterate, and stay ahead.

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