Pardot Lightning Email And Landing Page Builders: Lessons Learned

Skill Level

Intermediate

Learning Track

Admin
Features & FunctionsPardot

The Marketing Cloud Account Engagement (Pardot) Lightning landing page and email builders brought the sweet relief of drag-and-drop capabilities to the tool. But with great power comes great responsibility.

While many Pardot users found excellent use cases for the new builders, some quickly found a few gotchas to keep in mind.

This session is a deep dive into the lessons learned from implementing and using the Lightning email and landing page builders in Pardot.

Topics include:

  • Capabilities and limitations of the Lightning builders
  • Tips and tricks for building emails & landing pages
  • Demo of the Lightning builders

About the Author

Hannah
Horning
Demand Generation Strategist & Salesforce Admin
ArcherPoint

I am a performance-driven Demand Generation and Marketing Operations Manager with 10 years of B2B marketing experience. Passionate about developing and executing demand generation strategies, I am Salesforce Admin Certified and Pardot Specialist Certified. With expertise in various marketing automation systems, I focus on process optimization and operations to drive impactful, efficient marketing workflows.

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