Personalize Multi-Touch Attribution Dashboards With Ease

Skill Level


Learning Track

Data & Analytics

The default dashboards within B2B marketing analytics are great. But sometimes they don’t meet 100% of your needs.

In this session, learn how to personalize the dashboard to get the metrics you need. We’ll dive into the dataflow and modify the initial data, as well as add extra filters, tables, and charts to the dashboard.

This session is great for everyone who is not familiar with CRM Analytics and uses only the default dashboards offered by Salesforce.

About the Author

alia lupandina headshot
Cloud Coaches

Marketing Automation consultant, able to manage all stages of the marketing automation development, including requirements gathering, audit, solution design/deployment, testing, configuration, analytics, process optimisation, and administration. As a proactive and results- oriented professional, I continuously strive to enhance the KPIs of my clients. My ultimate objective is to collaborate with them to develop a scalable, robust, and highly efficient marketing automation strategy that drives business growth.

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