Reporting Capabilities Differences SFDC vs B2BMA

Skill Level


Learning Track

B2B Marketing AnalyticsReportingSales Cloud

This presentation will be focused on when to use what tools including use cases and best practices. Determine what each system is best at reporting on (and when you might need to move on) is top of mind for marketers and leadership teams. We’ll dive into de-mystify reporting across platforms.

About the Author


Dominique was born in Pointe Claire, Quebec, Canada, but spent most of her childhood in the Toronto area. After Graduate school, she moved to Wisconsin to stay with her parents before moving to Western Canada, but ended up meeting her husband and staying in WI instead for several decades before moving back. She has 3 sons and enjoys running long distances, working out and learning new things. She has a passion for metrics and has spent most of her career working with various sorts of data and analytics (mostly around Microsoft projects). She is excited to pivot those skills to help Sercante clients reach their full potential.

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