Supercharge Your Marketing Newsletter With Einstein Frequency And Einstein Scoring

Skill Level


Learning Track

Artificial IntelligenceMarketing Cloudmarketing strategy

Want to better understand how Salesforce Einstein features can improve newsletters you send via Marketing Cloud? Here’s a real use case in which, using Einstein Scoring and Einstein Frequency features, we saw a drastic improvement in newsletter engagement metrics thanks to added personalization options.

This session covers:

  • What Einstein contributes in Marketing Cloud and how to use it, both at the Dashboard level and at the Journey level
  • A use case from a very saturated client who saw their engagement significantly improve after implementing these features
  • An explanation into how identifying which contacts to impact by mail and by push lead to the increased engagement (opens from 14% to 42% and clicks from 0.5 to 1.1)

Join us to see a real use case firsthand, learn how the tool works, and increase your strategic marketing capacity.

About the Author

S4G Consulting
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