The Account Based Marketing Full Revenue Funnel

Skill Level

Intermediate

Learning Track

Tech

The underlying principle and key differentiator of account-based marketing is efficient and effective revenue growth, where the goal is to progress opportunities with right-fit accounts (rather than driving lead volume). As such, ABM programs can’t be measured with the traditional lead funnel. Because account based marketing emphasizes quality over quantity and touches every stage of the account lifecycle, it requires a new funnel. What does this look like? Join this session to learn more!

About the Author

Stephanie

Kelly

Senior Director of Marketing

Terminus

Stephanie is the Senior Director of Marketing for Terminus, the #1 rated account-based marketing execution platform and leader of the ABM movement. As a seasoned marketer with both B2B and B2C experience, she develops dynamic marketing strategies designed to stimulate sales and increase brand and product awareness. Stephanie has vast experience in account-based marketing, demand generation, marketing operations and sales development. As a graduate of the University of Alabama, you can find her rooting for the Crimson Tide on Saturdays in the fall. 🐘