The Psychology of (p)Salesforce

Date

November 12, 2024

Time

1:00 – 1:30 PM EST

Skill Level

Beginner, Intermediate

Learning Track

Marketing Cloud Engagement (SFMC)

Overview

Your customers are irrational, and so are your marketers! Let’s dig into the concept of customer influence and how marketers can (or should) be navigating the worlds of theory vs. practice.

In this session, you can expect to:

1. Explore the psychology behind customer experience and marketing, and how these ideas can be leveraged in Salesforce Marketing Cloud Engagement and Data Cloud.

2. Learn fascinating revelations and research behind the factors of customer influence and best practices for implementing these concepts within your Salesforce tools.

3. Discover how to leverage features such as interactive email components, Einstein, Data Cloud best practices, case studies, innovations, and native Salesforce capabilities to align with these behavioral tendencies.

About the Author

Cole
Fisher
Strategic Solutions Lead
ListEngage

Cole exudes a passion for all things Salesforce, MarTech, & human behavior while infusing his message with a sense of humor. He studied under Harvard psychologists & applies his learnings to the world of marketing, consumer behavior, data, & AI/ML. As a Salesforce Marketing Champion certified in SFMC, AI, CRM, & Data Cloud, Cole appropriates fascinating psychological principles & research into pertinent lessons for marketers & Salesforce users to get the most out of their tools & processes.

Join Us As We Celebrate Salesforce Marketing Heros Everywhere At MarDreamin’

Registration Is Now Open!

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