Unleash the Power of UTMs & Flow for Flawless Campaign Reporting

Skill Level

Intermediate

Learning Track

Marketing Cloud Account Engagement (Pardot)
Lead and Contact ManagementSalesforce FlowUTM Tracking

Campaign Influence reporting is one of the best tools marketing has to capture which initiatives are generating revenue. However, making sure that every lead and contact is being accurately captured by campaign membership is challenging. Enter Salesforce Flow. This session will show attendees how to build a Salesforce Flow that can take UTM values stored on leads and contacts and use them to add campaign membership. This scalable solution will give them better, more detailed reporting.

About the Author

Michelle
Cornely
Solution Engineer
Sercante

Michelle Cornely brings 10 years of digital marketing expertise to Sercante, where she uses her love of automation to streamline sales and marketing operations. Adept at Salesforce and Marketing Cloud Account Engagement, she enjoys crafting clever automation solutions that drive results.

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